Fashion Designer's Blog

Gucci by Gucci commercial made for fragrance

We have all our cabinets in these T-shirts 100% cotton cut well, with bright colors, which have gradually dethroned our dear little boat. American Apparel has become in a short time the temple of the basic logo but no ultra branch. They are recognized among all these t-shirts that have revolutionized the world of cotton mesh.

Adventure American Apparel is above all a man, a passion, a feeling. Dov Charney Canadian Jewish grand son of architect and son of Sylvia Safdie (painter), felt very quickly, seeing his buddies get a lot of money selling t-shirts at the end of concerts, that there was a good business. However, the idealistic young Dov is a duplicate of a perfectionist, and poor quality T-shirts Canadian not satisfied: he wants the 100% cotton and therefore it can not find the USA.

Indeed, we are in the middle of the 80 and the leading company in the market of t-shirt, Hanes, created a sensation by offering an ultra resistant, XXL and unisex, but little becoming. The tee-shirt that time is normal, basic, and does not think like a fashion accessory. Dov Charney takes flight to America, convinced the secret of finding the perfect cotton jersey.

It was in South Carolina he will land, the cradle of U.S. Textile and more accurate production of t-shirt. He created his mark, American Heavy, and spent eight years working with these skilled workers, proud of their expertise. However, it is still far from the trendy spirit of American Apparel… This will wait for the textile industries in the south be relocated to Mexico, which will push Dov Charney on the road in search of an innovative idea, a revolutionary concept

By observing the American South Miami that a revelation: the girls wear T-shirts ajustes that make them incredibly sexy. It decided, for him the time of rectangles oversize T-shirts are gone, so it will produce a product designed for women and designed for her. He developed a cotton more extensible than those used on the market, and cut more narrow: the baby is not T, American Apparel was born.

Competitors are skeptical, but Dov Charney knows that it is in the air. Urban fashion trend exceeds surfing, hip-hop emerge, style evolves youth, girls do not come out in a T-shirt XXL but small bite of their little sisters. In spite of this blatant change of youth and its visitor attractions, Charney is the only one to follow suit.

The leaders of the textile Hanes and Fruit of the Loom refuse to change course of action, and continue to treat the tee as a mass product. The word designer is unknown to them, while for Dov Charney is one of the cornerstones of his label. He set up his workshop and his office in Los Angeles and is a creative team of heterogeneous: Japanese designers rub shoulders with former call girls, and later stars in search of good deeds.

For Dov Charney is certainly a businessman, but his conception of the world of work exceeds the unbounded pursuit of profit, he wants to coexist well-being of its employees and its financial success. Its philosophy lies in the words of Paul Hawken: The ultimate purpose of business is not – or should not be – simply to make money. The purpose of trade is to improve the general welfare of humankind through service, creative invention and deontology.

In spite of feeling like a run against the current, Dov Charney will try to live differently capitalism:

His tee-shirts are T-shirts equitable. Indeed, it is producing all the collections of American Apparel in its workshops in California. It outsources nothing. With the implementation of its plants in Los Angeles, he made a living of the population.

He pays his workers well, more than the union minimum. For him, if his workers are happy at work, the company will never look better. They offer free English classes so that immigrants can integrate the better.

Environmental issues of concern, so that all its T-shirts are now being made in 100% organic cotton, and that the remnants retrieved from the workshops are fully recycled. Read the rest of this entry »

Against a background of soft music or punchy, stretch like a cat for 3 minutes. The bravest dare then the gym workout, while the more relaxed begin a peaceful breakfast. The credo: you take your time, even waking up earlier. Vert.Ca Eat entices you do not fruits and vegetables harvested from the producer? Design a mini-garden in your apartment ‘history of embalming aromas of mint or chives, easy to grow. Or just a morning market: it is how long you have not taken the time to walk there? Change subtly head. Not adequate budget to renew your wardrobe? Rather than give a temporary mode, do you find the look that suits you..

Find yourself a new addiction! We strongly advise you not a series or a silly game for transport, we cracked on Angrybirds on the Iphone. Another idea: a site visit frantically (as Jezebel, for English speakers) to pause at the office. Remember old friends. You necessarily. The friends we say: I must call him!, And never find the time.

This will be perfect for you tell what you did during the last three (e) s weeks, months, years, decades… Who knows, maybe one of them will give you new perspectives. Deny everything! Finally, if you can not accept the return, flee reality. Taunt the bad weather, and continue to wear your uniform swimsuit + short dress in your trench. Continue shopper was without blame: there is incredible discounts on thongs at the moment. Pretend to ignore the clouds: put sunscreen in the morning. Read the rest of this entry »

A fashion designer must be open minded.

Born in 1957 in Paris, Barbara Bui landed in the fashion world in 1983 when the store opens Kabuki with his business partner William Halimi.

She chose this name in memory of his acting career and a tribute to the Asian theater.

In this shop, Barbara Bui started selling his own creations, and four years later, she presented her first full collection to international press and buyers. In 1988, the first Barbara Bui boutique opens its doors on Rue Etienne Marcel in Paris.

From the start, her clothes are aimed at a confident woman and elegant, coordinating pieces rather severe (such as leather jackets) has asymmetrical skirts and voluminous. It tends to favor black or muted colors, and classic fabrics like wool and leather gives her designs a richness and timeless quality.

In 1998, she launched another line, Barbara Bui Ini, composed of conventional separators for the day that complement perfectly the spirit of its main line. In 1999, Barbara Bui leaves Paris for New York to present his collection, but since she fled the defiles, preferring to make his work less formally. Read the rest of this entry »

Chanel, Dior and Givenchy are among those elected and spend millions to make their collections and organize their processions. 3 years, the designer Christophe Josse has only one objective: to join this exclusive club. After working for big names in fashion, he launched his own house with the help of loyal customers. The price of his creations can reach tens of thousands of dollars. And he has the means: a budget of 600,000 euros to achieve its collection. Room rental, choice of models, fittings, backstage pass, Christophe Josse accepted open our doors usually closed to the world of dreams and money..

Today’s wind turbines in France only 1% of total electricity, but the goal by 2020 is that they provide more than 10%. Almost 2500 turbines already installed in the territory. 8000 are planned in 10 years. So not a department that has its own implementation project underway. Even individuals are getting into. The company offers France Wind mini-plants for 4000 euros without permission. The wind turbine provides power to the power consumption of a household. Others even sell their surplus power to the EDF, which buys 2 times more expensive than nuclear electricity. Read the rest of this entry »